About Us

Welcome to the MoboZine!

MoboZine is an online magazine and new blog that is dedicated to Fun and Fitness! We feature news and events regarding the Mobo line of recumbent tricycles. We also feature the latest news on health, fitness, bicycles and the bicycle industry as a whole. MoboZine is also your number one source for tips on staying healthy and fit while still having fun.

Meet the Staff

Melody Hsieh

My upbringing has played an important role in where I’m at today and how I relate to business. I began working in a factory in Taiwan at the age of 8. I saw my parents working extremely hard to build a better future and a better (non-rat infested) environment for their children. I learned quickly that hard work and smart work are the essential ingredients of success. Many years later, these values have paid off in my business life and my personal life.

I came to America as a young teenager who knew only a dozen or so English words. Working hard and working smart, I quickly mastered the English language, finished high school and a college and achieved an MBA, my crowning educational achievement, from the USC Marshall School of Business.

Prior to the MBA program, I followed my dream and established a business, Asa Products, Inc. Being a female and minority entrepreneur was difficult, but my mantra has been and always will be, “Dream big and never give up!” With hard work and determination, Asa continues to grow and, now, I am delighted about the positive impact that Asa has had on families and youth. Here, my vision is to develop the most stylish and innovative products for the active lifestyle community and every product Asa works on is designed to improve the lives of our customers and make them smile. Now, nothing makes me more happy than to share the success story of my business to inspire others and to help them succeed.

Grace Wu

Grace is an avid cyclist, vocal proponent of walkable/bikeable communities, a budding news junkie, and a native Angelino. A neurotic workaholic by nature, she has learned to expend her tremendous nervous energy through exercise and outdoor recreation. She has developed the strong belief that health and happiness come from quality time spent with family and friends, in self reflection, and in connection with nature (to paraphrase Bill McKibben).

In acting on this realization, she has explored numerous trails in the San Gabriel Mountains of Southern California with friends and family, has spent endless hours in the good company of alder trees and ants, and has ruminated under the stars in the high sierras. A recent graduate of University of Cambridge, UK, Grace has also rambled across dewy verdure hills, amongst sheep and grazing cattle, and often pondered the discrepancies between the European and American lifestyles. Through these experiences, she has come to love and appreciate, over and over again, the importance—for cultivation of our minds, bodies, and even, spirit—of exploring and respecting nature’s “outdoor laboratories.”

Kimberly Ellen

Kimberly Ellen lives a fast-paced life of running Kimberly Ellen & Company, playing on a co-ed 18+ soccer team (even though she’s 40+), coaching boys’ soccer, riding her motorcycle, etc. all while raising her family.  She will be a weekly contributor as she writes on cruisers, bicycles, family fitness, bicycle safety and more.  You can reach her at kim@kimberlyellencompany.com