The World’s First Ever Reversible Cruiser to be launched at The American International Toy Fair 2010
Los Angeles, January 28, 2010: Today, Asa Products, Inc. announced that it will unveil a three-wheeled cruiser with reverse drive functionality, the very first of its kind, at the American International Toy Fair. This new cruiser is the Mobo Shift.
In addition to the all-new reverse drive functionality of the Mobo Shift, this new cruiser boasts other unique features, such as an adjustable frame that fits most body sizes and free wheel maneuverability. With the Mobo Shift, Asa once again takes their three-wheeled cruisers to the next level. The original Mobo was a great hit at the 2009 American International Toy Fair, with new features which included a unique steering system and a reclining back seat (with several angle settings) to optimize comfort and back support. Asa is poised to build on their success by adding an improved steering mechanism and a reverse function to the Mobo line.
The Mobo line of products is available nationally through retail stores and e-commerce channels. These three-wheeled cruisers have been well received throughout the country and have been featured in nationally televised game shows as well as magazines such as Sports Illustrated Kids. The Mobo is one of several product from Asa that promotes a fit and active lifestyle for young people, especially in an era of video games and computers. The Mobo line has been embraced by all ages, as its larger design and comfortable ride offers a relaxing, safe, extremely fun ride and enjoyable, yet invigorating exercise.
“The best thing about my career has definitely been the chance to see the positive impact on each child’s life that our products like the new Mobo Shift have had. There’s nothing more gratifying than seeing families with smiles as they use our products to improve the quality of their lives,” confessed Melody Hsieh, President of Asa Products Inc. Asa will always seek to develop new innovative products that promote a fit and fun lifestyle for the whole family, such as the Mobo Shift. The 2010 Toy Fair presents an opportunity for many children, bike enthusiasts, and casual riders to ride Asa’s latest creation: the world’s first ever reversible cruiser.